Product Review: Horehound

Horehound is a album released on July 14th 2009 in the United States. The album is a creation of The Dead Weather, which is a band that is labeled a “supergroup”. This supergroup is comprised of Jack White (of The White Stripes, The Raconteurs), Alison Mosshart ( of The Kills), Dean Fertita ( of The Queens of the Stone Age) and Jack Lawrence ( of The Raconteurs). The title of supergroup comes from the fact that all the members are already famous from performing individually or in other acts.

Their first Album which is titled Horehound, debuted as number 6 in the U.S Billboards Top 200 list and is your typical american rock music. The ability to take the well used idea of simple and pure rock music and make it continue to work is something that all the band members have brought to the album. Jack White plays a pivotal role in the sound of The Dead Weather by bringing his signature blues and jazz instrumental sound to the band as well as lending vocals to several songs. The band has often been referred to as having a southern gothic ambience because f the rock and blues sound given off by them.

An interesting part of the band is how varied many songs on the album sound. “Cut Like a Buffalo” has a more rock sound to it with a electronic keyboard supplying a varied experimental sound. While the songs “Treat me Like Your Mother” and “Hang You From the Heavens” contains a very raw heavier rock sound with guitar rifts and bass drums permeating the music. If blues is more your style the last noticeably different song is titled “Will There be Enough Water” sounds like a older blues song and offers a nice break from the heavier songs on the album.

This is song number two on the album and is titled “Hang you from the Heaven” it is very typical of The Dead Weathers sound.

In the end much of the music on Horehound comes down to personal preference because in order to like the album you must be able to enjoy blues and rock or most songs wont tickle your fancy. The odds are also high as well that if you dislike any of the artists other bands or projects that you wont care for the band because The Dead Weather has aspects of all the other groups played in by the artists. Yet if the sound of blues and rock makes your heart beat a little faster The Dead Weather is worth checking out and can be found online or in stores for about $14-$15 depending on if you buy a New or Used copy.

Audience Analysis

Target Audience
Age: 18-70
Gender: Male or Female
Nature of Interest: Lovers of art creators of art.
Geographic Location: Mother Earth.
Lifestyle: Somewhat educated people, no job needed.
Occupation: All walks of life.
Education level: At least High-school/ some College.
Marital status: Any
Interest and hobbies: Arts, music, nature.
Income: Why mention money?
Political leanings: Rather not discuss politics in an artsy blog.

Art Blog #2

This second blog is titled Booooooom and can be found at http://www.booooooom.com/. This blogger updates his page multiple times a day and like the other blog most posts are a photograph or small clip and a little explanation if one is needed. The blogger links to outside sites by making his friends links available and having several tabs that have links attached to them. In the comment pages i looked at the blogger does not respond to the viewers and the style of the blogger is to post multimedia pieces and let those speak to the viewers for him.

Surrealism Blog #1

The first blog I chose was one that I felt had a very interesting style and can be found at http://onesurrealistaday.com/page/1  and has one different picture or movie clip put up each day. The times the posts are made vary on each day but can be from the early morning to early evening yet it stays at one post per day by the blogger. The length of the post is usually a photo or small video with a small description underneath of what is being shown. On each post when you click the image or name of the artist it takes you to a different website than where the blog is located. He occasionally will direct a line under a post towards all viewers but never specific ones and all of his posts contain some multimedia aspect whether it be video or pictures. None of the posts have comments on them and the blogger does not write but lets the photos write for them.

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